DEER PARK
SPRING WATER
Brand Identity
and Packaging Design
Development
A brand widely recognized for its purity and natural sourcing, Deer Park has maintained the consumer's valued trust for well over one hundred years. Deer Park Spring Water is a firmly established, regionally distributed brand that retains customer loyalty with consistent dedication to the quality, safety and flavor of the products they produce. Brand management sought to leverage these assets in their effort to achieve continued growth and expansion of the Deer Park product line.
Upon completion of a comprehensive market analysis, Deer Park management detailed their branding objectives and packaging development criteria. Johnson Communications executed an extensive packaging review, exploring all aspects of Deer Park's graphic imagery and color designation. The final design effectively developed and refined the Deer Park equity imagery, transforming the packaging with the introduction of a crisp blue color palette, evocative of a cool, refreshing pool of crystal clear water. The distinctive new packaging, though evolutionary in nature, ultimately achieved the clients visual branding objectives and contributed to Deer Park's continued growth in market share.
Upon completion of a comprehensive market analysis, Deer Park management detailed their branding objectives and packaging development criteria. Johnson Communications executed an extensive packaging review, exploring all aspects of Deer Park's graphic imagery and color designation. The final design effectively developed and refined the Deer Park equity imagery, transforming the packaging with the introduction of a crisp blue color palette, evocative of a cool, refreshing pool of crystal clear water. The distinctive new packaging, though evolutionary in nature, ultimately achieved the clients visual branding objectives and contributed to Deer Park's continued growth in market share.