L'ORÉAL KID'S
SALES MEETING
SALES MEETING
MATERIALS
Final Layout Development
and Illustration Artwork
To celebrate the success of the past year and to focus the determination of the sales force to achieve their current objectives, the L'Oréal Kid's brand management team commissioned a series of lighthearted illustrations highlighting the brand's expanded market share and increased sales volume. All artwork would prominently feature their competitors reeling from L'Oréal Kid's recent achievements. As part of the creative process for the L'Oréal Kid's sales meeting materials, the Johnson Communications Group interpreted the client's concepts, developed preliminary layouts and finalized the illustration artwork for all components.